9 Jun - 2 min read
A survey by Ipsos found that Shopee is the leading platform for Malaysians’ online shopping needs, with 82% of respondents saying that they had used it over the past six months.
The respondents of the survey had stated their preference for Shopee due to the platform’s user-friendliness, speed of delivery, and reliability of reviews, beyond price and promotions.
“Malaysia has many new players emerging or entering the country over the recent years,” said Lars Erik Lie, associate director of Ipsos Public Affairs. “Among all, Shopee has a substantial lead among Malaysia’s e-commerce platforms ― the platform is strongly positioned as the leader, and tends to be recommended by its users.”
Shopee’s next nearest competitor, Lazada, came a distant second in the poll, with 31% of respondents saying they had shopped once on the platform. After that, the next most used platform was Facebook (18%), GoShop and Mudah (both at 6%), and then TaoBao and Instagram at 5%.
The poll also indicated that Malaysians were increasingly embracing e-commerce, with nearly 1 in 2 respondents saying they had shopped online at least once in the past six months – primarily for clothes and shoes. “Fashion items remain key for e-commerce platforms, but pandemic and MCO has helped everyday items like home care products and food to become important categories,” said Lie.
Fashion items attributed for 47% of all sales, with home care products making up 35% and accessories 33%. This was followed by beauty and cosmetics (32%), groceries (27%), electronics (24%) and home appliances (20%).
Lie commented that while physical retailers have faced continuous uncertainty, e-commerce platforms have been thriving through the pandemic. However, despite e-commerce becoming a mainstay, these platforms still have some way to go in terms of reaching older generations and all corners of the country.
Unsurprisingly, the highest usage of e-commerce platforms came from those aged between 18-34, with the majority of buyers coming from the east coast at 62%. This was three times more than users aged above 50 who came in at below 20%.
(Source: Malay Mail)
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