Shopee revealed that its collaboration with the Malaysia Digital Economy Corporation (MDEC) for the Shop Malaysia Online initiative has seen considerable success, with local retailers on the platform generating more than RM200 million in sales as of 31 August. The initiative, which is part of the PENJANA economy recovery plan, involved a ringgit-to-ringgit voucher funding between Shopee and the government.
In a statement, Shopee said that approximately 2 million Malaysians have benefited from the vouchers provided. It also noted that most users utilised the vouchers for purchases in home and living, health and beauty, toys, groceries, automotive, as well as mobile and gadgets.
Regional managing director of Shopee, Ian Ho, further explained that the e-commerce platform ran a weekly theme for the Shop Malaysia Online initiative to keep things exciting for consumers. This also ensures that equal support is provided for sellers from various sectors. On top of that, Shopee has created the “Local Seller” tag – which appears under all items sold by homegrown sellers that qualify for the initiative – to help consumers identify local businesses.
“A lot of thought has gone into executing this PENJANA e-commerce initiative so people will keep coming back to support our local retailers. For instance, we introduced cashback vouchers that reward consumers when they complete a purchase from local retailers, thereby encouraging repeat purchases that drive sustained growth for our sellers and brands. That is how we keep the economy moving and this is highly beneficial to local sellers,” said Ho.
Meanwhile, the head of enablers and demand generation for the e-commerce division at MDEC, Prasad Babu, said that PENJANA e-commerce initiatives have encouraged local sellers to embark on their digital journey.
“MSMEs are stepping up to initiate their deals and promotions. They are now more receptive to exploring other digital solutions like Google and Facebook advertising to redirect traffic to their e-commerce stores. Therefore, the PENJANA e-commerce initiatives’ impact and results aren’t just about the sales figures or the number of new online sellers the initiatives have created so far, but how it has accelerated a greater digital economy growth which has proven to be a big win for us as a nation,” added Prasad. Aside from the Shop Malaysia Online initiative, Shopee also collaborated with MDEC on the PENJANA Micro & SMEs (MSMEs) E-Commerce campaign.
With the Shop Malaysia Online initiative set to end by 30 September, Shopee said that it will increase its efforts to support Malaysian businesses for economic recovery. These include a PENJANA platform takeover on 16 September in conjunction with Malaysia Day, as well as offering 9.9 million PENJANA vouchers for Shopee users. These will be carried out alongside Shopee’s popular 9.9 Super Shopping Day event, which offers various other perks and deals as well.