Shopee Helped Boost Digital Economy With Its 11.11 Big Sale Event

Alex Cheong Pui Yin

13th November 2020 - 2 min read

Shopee revealed that it has made a substantial impact with its 11.11 Big Sale this year, which is in line with the e-commerce platform’s vision to make online shopping for everyone.

In a statement, Shopee said that it saw a robust sale momentum throughout the day of the event, uplifting businesses in its seven markets within the Asian region. This includes Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines, and Taiwan. In fact, sellers across the region who participated in the 11.11 Big Sale for the first time saw 10 times more orders than an average day.

Collectively, consumers in the region also watched more than 20 million hours of live streams on Shopee Live, and played Shopee’s in-app games more than 2.5 billion times.

In Malaysia, the 11.11 Big Sale also created a spike in shopping activity as Malaysians look for the best deals from sellers on Shopee while enjoying greater convenience. Some key trends to take note of include:

Strong demand in major states, such as Selangor, Kuala Lumpur, and Johor. For instance, 650,000 items were sold in an hour in Selangor at the peak of 11 November.
Malaysians will purchase their household needs from Shopee as they continue to stay at home to help combat the spread of Covid-19. Among the favourite purchases of Malaysians include detergent, hand sanitisers, disinfectant, smart robot vacuum cleaners, and home improvement tools.
There is a growing confidence in online shopping, with one Shopee user spending as much RM70,000 in a single transaction within the first eight hour of the 11.11 Big Sale event.

On top of these trends, Shopee said that the surge in shopping activity on 11 November also created tangible growth for local businesses. Of note, the top 3,000 Malaysian micro SMEs on Shopee managed to achieve an average of RM55,000 in sales from the online event.

(Image: The Edge Markets)

According to the regional managing director of Shopee, Ian Ho, the success of the 11.11 Big Sale reflects the continued growth of e-commerce in the region and the vast opportunities it presents for businesses and shoppers. “Shopping events such as the 11.11 Big Sale have also allowed us to push the boundaries of innovation, introducing new features and initiatives to empower and enable brands, retailers and sellers as they kick into high gear for recovery in this current economic climate,” he said.

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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