23rd April 2021 - 3 min read
As fintech and neobanks continue to reshape the financial landscape in Malaysia and across Asean, AirAsia is seizing the opportunity to be an industry disruptor and expand its fintech services by launching Financial Marketplace by airasia money.
Integrated within its airasia super app, Financial Marketplace by airasia money is a consumer service that offers an affordable and comprehensive comparison of financial products and services for its customers. It focuses on their current needs and hopes to provide them with options for financial solutions, awareness, and education. Customers can access the platform for the best personal finance news, information, guidance and make the best choices for their immediate needs.
Financial Marketplace by airasia money currently offers credit card and personal loans in partnership with RinggitPlus. It will introduce comparison of financial products and solutions like insurance, investments, financial awareness and education, payments, as well as Islamic financial products and services. Financial Marketplace is modular and scalable through tactical partnerships and collaboration with other fintech players.
Tan Sri Tony Fernandes, CEO of AirAsia Group said, “We launched the airasia super app last year to be the fastest-growing super app in Asean, and as we continue to innovate, today we are proud to introduce a new vertical within the airasia super app – airasia money. We entered the fintech industry in 2018 with BigPay, and the aim is to continue innovating and staying relevant in the market and now, introducing airasia money, whose Financial Marketplace will be the aggregator that will help our customers towards financial freedom. The Financial Marketplace, nested within our super app, will be the one-stop financial center for all our customer’s needs, starting with Malaysia and followed by other Asean countries, including Indonesia (Q2 2021), the Philippines (Q3 2021), and Thailand (Q4 2021).
“We are thrilled to continue disrupting the industry and partnering with RinggitPlus, Malaysia’s leading financial platform, to kickstart our financial Marketplace to offer greater and more affordable access to financial products and services. airasia money serves as an aggregator, bringing the best-matched options for our customer’s needs and helping them finance or achieve them. We look forward to playing a key role in driving financial inclusion in Asean and supporting millions of customers across the region.”
Mohamad Hafidz Mohd Fadzil, Head of airasia money, said, “airasia money is responsible for Payments Innovation and Technology for AirAsia Group, driving a seamless user experience and making online payments’ invisible’. These capabilities underpin the core capabilities of our digital solutions and offerings. Financial Marketplace is our new consumer fintech offering within our airasia super app that gives our banked and underbanked customers a comparison of bite-sized financial solutions. With strategic partners like RinggitPlus, we provide safe, customer-centric solutions tailored just for you.”
For the latest information and services about airasia money, download the airasia super app or visit airasia.com/money.
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