GrabFood customers looking to add some variety to their daily meals, or who are catering to multiple tastebuds in a group, can now order food from several selected restaurants while paying only one delivery fee. This comes following the opening of Grab’s first cloud kitchen – dubbed GrabKitchen – in Hartamas.
Essentially, GrabKitchen operates like a “co-working space” for several participating restaurants, where they gather under one roof to cook. Customers will then be able to “mix and match” orders from these restaurants and pay only a single delivery fee, as opposed to multiple delivery fees previously charged for orders from restaurants at different locations. At present, Malaysia’s first GrabKitchen houses 11 brands, including Kenny Rogers Roasters, Salad Atelier, Tasty Chapathi, myBurgerLab, and Lim Fried Chicken.
This “mix-and-match” method isn’t exactly new to Grab, though. Prior to GrabKitchen, Grab had already been applying it to several other features and initiatives, such as Food Courts, Pasar, and e-Kitchen Bazar. The concept of GrabKitchen, too, had already been tried and tested throughout Southeast Asia, with 55 cloud kitchens in the region. The first GrabKitchen was introduced in Jakarta in 2018.
Grab went on to explain that GrabKitchen is one of its continuous efforts to support participating businesses, allowing them to grow and expand more efficiently with lower capital costs. “Not only is the GrabKitchen concept a unique and cost-efficient model for F&B operators, but they will also have ready access to our merchant support tools, strong delivery network, and wide customer base,” said the managing director of Grab Malaysia, Sean Goh.
Grab also reassured that its GrabKitchen will abide by all necessary health and safety protocols, such as requiring merchants and delivery partners to scan their MySejahtera app upon entering, having their temperatures checked, and always having their masks on. Additionally, the GrabKitchen is cleaned and sanitised daily.
If you’re ready to give GrabKitchen a try, look for the Mix & Match tile under GrabFood. You can also opt to pick up your orders yourself to fully waive the delivery fee.