Grab has introduced a new feature called Food Courts by GrabFood, which allows customers to order from a variety of hawkers from one food court – while paying only one delivery fee.
This “mix-and-match” approach by Grab was first introduced during the movement control order (MCO) period through Grab’s Pasar and e-Kitchen Bazar initiatives. According to a statement by Grab, this mix-and-match feature has been extended to include food court hawkers in an effort to champion the livelihoods of more traditional businesses nationwide.
“With Food Courts by GrabFood, customers will now be able order from different vendors in a single food court and pay only one delivery fee. This allows users to support local and traditional eateries affordably while still practising social distancing,” the lifestyle app said in a statement. Food Courts by GrabFood is currently available in food courts across Klang Valley, Penang, Johor Bahru, Kuching, Kota Kinabalu, Melaka, and Ipoh.
To further its efforts to help traditional vendors participate in the digital economy, Grab is also expanding its Pasar by GrabMart feature to more markets in Penang and Kota Kinabalu. This follows on from its success with markets in the Klang Valley and Chowrasta in Penang.
“Beyond helping traditional businesses expand their customer base by reaching more Malaysians on the app, these initiatives also provide the greater public an affordable option to daily necessities,” said Sean Goh, managing director of Grab Malaysia.
“Moving forward, we will continue to look at further opportunities to innovate our ecosystem of services to continue supporting all Malaysians, from the various types of businesses looking for an opportunity to grow, to our customers through technology enabled convenience.”