Is Shopee Malaysia Entering The Food Delivery Market With ShopeeFood?
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It seems like there may be a new entrant into the Malaysian food delivery market soon: ShopeeFood. In a Facebook post today, the ShopeePay page put out a call to hire ShopeeFood delivery partners in Malaysia.

“We are looking for ShopeeFood Delivery Partners in Kuala Lumpur and Selangor,” the post said, also listing out the requirements for job posting. The qualifying conditions include being a Malaysian citizen aged 18 years and above, having a motorcycle licence, an up-to-date cellphone, and no records of past police crimes or suspensions and bans on the Shopee platform.

There has not yet been any official statement from Shopee – which is well-known for being one of the top e-commerce platforms in Malaysia – regarding any venture into the local food delivery sphere.

However, Shopee had launched ShopeeFood in neighbouring Indonesia earlier this year, setting it up as a competitor against Grab and Gojek – the dominant players in the market there. If Shopee was indeed to bring ShopeeFood to Malaysian shores, the key competitors would likely be mainstay names like GrabFood and Foodpanda, together with newer entrants like airasia food as well.   

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