28th June 2022 - 3 min read
Digital asset exchange Luno has officially announced that its app is now available in Bahasa Malaysia, in a localisation effort to reach out to more investors and inspire Malaysians to attain financial fitness. Implemented as part of a larger campaign dubbed Move With Luno, the BM version of its app will be rolled out in stages for all users.
In a statement, Luno said that it will not only provide its app services in Bahasa Malaysia, but also localise content resources and communications to support more Malaysians on their crypto learning journey. In particular, Luno Academy online learning courses on cryptocurrencies will be localised in the national language to educate a wider audience. This is in addition to other upcoming online and offline initiatives, including running on-ground educational tours and holding conversation starters on financial fitness.
On top of these, the Move With Luno campaign will also see the crypto exchange appointing well-known athletes – Olympic diver Pandelela Rinong and professional footballer Mohamad Zaquan Adha – as its brand ambassadors. Both will spearhead the campaign, as well as share their personal finance journey and how they incorporate Luno into their investment plans.
Another effort under the Move With Luno campaign also includes its recent launch of new digital asset options. Just last week, Luno added two new tokens, Chainlink (LINK) and Uniswap (UNI), as part of its offerings – bringing the total number of tradeable tokens in Luno up to seven. Prior to this, Luno users were able to trade five coins: Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Ripple (XRP), and Bitcoin Cash (BCH). Since the launch of LINK and UNI tokens on its platform, Luno said that Malaysians have already traded more than RM7 million worth of the new assets.
The APAC general manager of Luno, David Low said that the launch of the Move With Luno campaign highlights the crypto exchange’s commitment in supporting financial literacy in Malaysia via education and a better understanding of digital assets. “Interest in digital assets as an alternative or complementary investment strategy to achieve financial goals is on the rise and Move With Luno will inspire and guide Malaysians looking to grow and preserve their wealth. This is where we come in to nurture Malaysians with the right resources to learn about digital assets,” he said, adding that Luno has over 700,000 customers in Malaysia to date.
Luno’s plan to localise its app and to introduce new cryptocurrencies for trading on its platform has actually been in the works for a while now. At the end of last year, the crypto exchange mentioned that it is looking to roll out several new initiatives in 2022 to provide a better user experience for its investors.
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