Boost Helps Micro, SMEs Move Businesses Online Via Its MSME E-Commerce Campaign

Alex Cheong Pui Yin

24th August 2020 - 2 min read

E-wallet service provider Boost has announced the Micro & SMEs (MSMEs) E-Commerce campaign, which aims to help MSMEs on their digitisation journey amidst the current economic landscape. Rolled out in collaboration with Malaysia Digital Economy Corporation (MDEC) as part of the PENJANA economic recovery plan, the ongoing campaign will run until 30 September.

Merchants participating in the campaign can expect to receive up to RM1,500 worth of benefits and rewards, including fee waivers, cash incentives, and advertising aid. Boost will also help them to digitise and move their businesses from offline to online by setting up their own e-commerce catalogue that is integrated with the Boost Business Payment Link feature.

With the seamless end-to-end package offered, merchants can easily share their products and accept orders from customers via the Boost app. The Boost Business Payment Link feature also enables merchants to collect payments via email, SMS, or WhatsApp, thereby saving them from having to invest in payment terminals or other equipment.

Additionally, Boost is offering digital financial services to help MSMEs rebuild their businesses, such as micro-financing of up to RM20,000, with no repayment required for the first six months. Made available through Boost’s sister company Aspirasi, merchants can apply for the facility through Aspirasi Assist – a platform that provides financing assistance to SMEs impacted by the Covid-19 pandemic. Boost also said that they will soon be introducing an insurance product for MSME owners to protect their businesses.

“We are happy to lend our expertise to be part of the government and MDEC’s initiative that is set to enable MSMEs with access to innovative digital solutions that are simple to use and will help them not only recover with resilience but also thrive in this new normal,” said the chief executive officer of Boost, Mohd Khairil Abdullah. He added that Boost aims to give exposure to onboarding businesses through its rapidly growing user base of 7.6 million users.

Interested merchants can find out more about the MSME E-Commerce campaign on Boost’s website.

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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