Boost Launches CNY Campaign With Attractive Rewards And 18 Million Boost Stars To Be Won

Alex Cheong Pui Yin

7th January 2022 - 4 min read

E-wallet Boost has announced its “Roar into 2022, Hu Wants More Huat?” umbrella campaign, which is to be launched in conjunction with the upcoming Chinese New Year celebration. Set to begin tomorrow until 15 February 2022, it aims to provide Boost users with generous offers and savings that will brighten their festivities.

Here are the various promos that you can look forward to under Boost’s umbrella campaign.

RM8 Angpows And Up To RM18 Cashback

You’ll be able to redeem RM8 angpows for various Partner Wallets via the BoostUP catalogue, which can then be used to shop online and offline, pay bills, and so on. With Boost giving away more than RM230,000 through this sub-campaign, these angpows can be redeemed on four separate occasions, namely:

8 January
18 January
28 January
8 February

On top of the free angpows, Boost has also earmarked another RM130,000 for cashback that you can earn when you shop with selected merchants. You will be able to win up to RM18 cashback when you meet the specified minimum spend requirement, as is detailed below:

RM3 cashback with a minimum spend of RM20
RM8 cashback with a minimum spend of RM80
RM18 cashback with a minimum spend of RM180

At the time of writing, the list of selected merchants has not been shared yet, but we expect Boost to provide it soon.

Boost Stars With Savings Worth Over RM168,000

During selected days within the campaign period, Boost will reward its users with bonus Boost Stars when they make purchases from selected merchants. These attractive perks can be especially appealing when you shop for your CNY groceries, outfits, and travels.

Mark down the following dates in your calendar to earn yourself some bonus Boost Stars, including the chance to win up to 188,888 Boost Stars:

Dates/Periods	Bonus Boost Star Earnings Available
8 January only	The monthly Online Boost Day, where you can earn 888 Boost Stars with a minimum purchase of RM38 when you shop with any of Boost’s online partners. Each customer may receive the reward for two transactions, which will be credited into their accounts within five working days after the end of the sub-campaign. The rewards must be utilised by 28 February 2022.
10 January – 15 February	Earn 8x Boost Stars with a minimum online purchase of RM88, capped at a maximum of 3,888 Boost Stars per transaction. Each user can receive a maximum of three rewards, which will be credited immediately upon successful transaction. Make sure to utilise the rewards by 31 March 2022!
4 – 15 February	Earn 8,888 Boost Stars when you spend a minimum of RM88 in-store with selected offline Boost merchants. These include Eu Yan Sang, Bake With Yen, and Haidilao.
8 January – 15 February	Every transaction performed during this period will put you in the running to win 188,888 Boost Stars. There will be 88 lucky winners selected throughout the campaign.

The return of eAng Pow

Just as it has done over the past two years, Boost is once again allowing users to bless their loved ones in any part of the country with its eAng Pow feature. You’ll be able to choose from various packet designs, with the option to include a personalised greeting.

Additionally, Boost highlighted that the eAng Pow feature can also double up as e-donations, allowing you to contribute to a list of non-governmental organisations and charities amidst the festivities. This way, you can share some joy with those who are facing hardships as they rebuild their lives after a challenging 2021.

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In rolling out all the above deals, Boost said that it hopes to help Malaysians usher in good health and prosperity in 2022, as well as practise safe shopping from the comfort of their homes.

“CNY is one of the most anticipated festive seasons in the country as it signifies a time where optimism and aspirations are renewed. As Malaysians look forward to recovering after facing numerous adversities last year, we have curated a wide assortment of not-to-be-missed offers from various online and offline merchants so that our users can stretch their ringgit, and hopefully get back on their feet in the new year,” said the chief executive officer of Boost, Sheyantha Abeykoon.

Boost also urged its users to stay tuned on its social media pages for additional offers coming up throughout the CNY period.

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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