3rd June 2021 - 3 min read
Shopee revealed that its e-wallet, ShopeePay, has recorded approximately 500,000 registrations for the eBelia programme on the first day of its launch. Successful claimants were not only able to receive RM150 e-wallet credit via this collaborative effort with the Malaysian government, but also an additional RM500 worth of guaranteed vouchers from Shopee.
In a statement by Shopee, the bonus vouchers are curated to offer youths greater savings on items such as learning tools for their studies, household supplies, as well as groceries for them and their families. Additionally, they are also given several free shipping, Coins Cashback, and ShopeePay Deals Near Me vouchers so that they can gain more value from their purchases.
Shopee further complemented these eBelia perks with some cashback rewards, carried out in collaboration with some other partners. One such reward is a supplementary RM5 cashback that is provided to the first 20,000 ShopeePay eBelia claimants, provided they spend a minimum of RM10 by scanning the DuitNow QR codes of other e-wallets or banks to complete their retail payments.
For context, DuitNow QR is Malaysia’s national QR standard, and it is designed to enable payment interoperability. In other words, customers who are utilising different e-wallets or banking mobile apps will be able to pay for their purchases by scanning one same QR code (the DuitNow QR code). This is provided the e-wallets and banking mobile apps are registered as part of the DuitNow QR ecosystem.
The head of ShopeePay Malaysia, Alain Yee said that Shopee is glad to be included as one of the official e-wallets for the eBelia programme as it seeks to contribute to the growth of Malaysia’s digital economy. “While eBelia was announced as an assistance programme to alleviate the financial burden of Malaysian youths and promote cashless spending, we believe that the programme will play a bigger role to simultaneously generate economic activities and sales for local merchants and traders,” he said, adding that ShopeePay is now accepted at over 750,000 touchpoints nationwide, including petrol stations, F&B outlets, hypermarkets, convenience stores, pharmacies, bookstores, and more.
Yee also emphasised that with more Malaysian consumers entering the cashless spending ecosystem, smaller businesses will also see the need to adopt cashless payment methods as part of their operations so that they are not left behind. Consequently, this push will benefit the country’s digital economy.
The eBelia programme – which kicked off on 1 June 2021 – was first introduced during the tabling of Budget 2021 to encourage to use of cashless and contactless payments among youths. It provides eligible recipients with RM150 worth of e-credit, and can be redeemed once from four participating e-wallets: ShopeePay, Touch ‘n Go eWallet, Boost, and BigPay. Like ShopeePay, each participating e-wallet has also stepped up to offer a range of additional perks for the youths.
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